The Purr-fect Match: Cat Toy Innovation Focuses on Natural Instincts

The cat toy segment is experiencing a renaissance, driven by a deeper understanding of feline behavior. The latest products are designed to simulate the thrill of the hunt, featuring erratic movements, realistic prey sounds (like chirping and chattering), and enticing textures. Toys that cater to a cat’s natural pouncing and stalking instincts are proving to be highly successful.

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